Based on the position that intellectual activity around the expression of Jewish peoplehood is aligned with a sense that the bonds of Jewish peoplehood are declining, the authors focus on the implications for Jewish communal settings, especially surrounding tzedaka and community-building – raising money and the level of consciousness around collective Jewish values. Using research findings that show that peoplehood matters, they argue for that the need strengthen peoplehood before particular cultural norms persist. The suggest the need to strengthen Jewish pride, attachment to other Jews and Israel, a commitment to continuity and a sense of responsibility to other Jews. They list both policy and programmatic approaches that will work to strengthen peoplehood.